We are delighted to see the interest in the Future of Connected Living research project, with CMO Australia’s extensive coverage. Full article is available here
It seems having multiple smart devices in the home will be the next tipping point for increasing consumer expectations.
The ground-breaking Future of Connected Living research project saw Starcom and its partners, Visa and Seven West Media, take over four Australian households and transform them into connected smart homes of the future, in a project designed to uncover how smart technology will change consumer behaviour, and the commercial opportunity for brands.
With the first stage of the study now complete, Starcom reports the age of the intelligent agent will facilitate a drive for ‘hyper-personalisation’. It reports, once the home itself can act as an intelligent agent for shopping, administration, health, finance, and transport services, people will expect dramatically more personalised, relevant and intuitive service levels from brands.
The report also said voice will become the trusted recommendation, as voice search results were implicitly more trusted because of the nature of the voice interface.
Starcom’s national head of futures and product, Graeme Wood, who is leading the project, said Starcom found the households treated voice results as human recommendations. He said this is a subconscious instinctive trust, rather than a function of technology and intelligent agents that interact via voice as well as showing visual results, will be the tipping point for voice commerce.
Therefore, brands providing a service and having a role in the smart home will need to think about how they use personal data to make the voice interface both hyper personal and intuitive.